For over four years we've worked with Cycle For Survival to capture the excitement of their kickoff event in Times Square, as well as document the powerful stories of those battling to end rare cancers. Each year, through more than 20 events across the country, Cycle For Survival (CFS) raises millions of dollars for rare cancer research at Memorial Sloan Kettering Cancer Hospital with 100% of donations going directly to research.
Tasked with creating three videos profiling the CFS community, we traveled to five different cities documenting the incredible strength and determination of patients, doctors and loved ones who come together every year through CFS. Having never released content featuring individuals who had passed away, we worked closely with CFS to craft these into videos that both respected the subjects and resonated with their community.